It all started with the quest for the ultimate t-shirt. On that journey we discovered a love for softness in every form. From the fabric you wear, to the moments you create. It's this philosophy that drives the way we do things. With a new year here, we’re reflecting on our past initiatives with you—because transparency is always a top priority on our sustainability journey. We also started using organically farmed cotton, which helps reduce energy consumption and conserve water, among other things. Finally, we experimented with natural, renewable fibers like Lyocell (you’ll find it in a lot of our shiny pieces!), linen and bamboo, but held off on sharing these fabrics’ benefits with you until we could confirm they came from 100% sustainable sources. Told you transparency was big for us. You already know our sweaters are soft but that’s not their only feel-good factor. We make about 80% of our sweaters with made-to-order yarn that’s then used to knit each panel with mathematical precision. Translation: There is no waste in the form of leftover scraps or yarn.