{"product_id":"helsi-sloane-strapless-sweetheart-midi-dress-in-black","title":"HELSI- Sloane Strapless Sweetheart Midi Dress in Black","description":"\u003cp\u003eLocated at: FINERY BY FLOC 10106 124ST NW\u003cspan\u003e Edmonton, AB\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA timeless silhouette with statement-making detail, the Sloane Dress features intricate beaded floral appliqués that bloom across a structured bustier for an elegant, sculpted look. The sleek body-con silhouette and refined midi length create a sophisticated style perfect for weddings, cocktail parties, and formal celebrations.\u003c\/span\u003e We suggest sizing up for a better fit.\u003c\/p\u003e\n\u003ch3\u003ePRODUCT DETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eSequins and beaded floral appliqué\u003c\/li\u003e\n\u003cli\u003eStructured bustier with bra cups and underwire\u003c\/li\u003e\n\u003cli\u003eSweetheart neckline\u003c\/li\u003e\n\u003cli\u003eBody-con silhouette\u003c\/li\u003e\n\u003cli\u003eCovered boning at front and back bodice\u003c\/li\u003e\n\u003cli\u003eSide seam zipper closure\u003c\/li\u003e\n\u003cli\u003eSlight stretch\u003c\/li\u003e\n\u003cli\u003eFully lined\u003c\/li\u003e\n\u003cli\u003eShell: 97% Polyester \/ 3% Spandex\u003c\/li\u003e\n\u003cli\u003eLining: 100% Polyester\u003c\/li\u003e\n\u003cli\u003eContrast: 82% Nylon \/ 18% Spandex\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFIT\u003c\/h3\u003e\n\u003cp\u003eOn model is\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e5'11\"\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand wears a size\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eXSmall\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eFit model is\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e5'7\"\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand wears a size\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSmall\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eLength from waist:\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e27\"\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e(based on size Small)\u003c\/p\u003e\n\u003ch3\u003eCARE INSTRUCTIONS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDo not wash\u003c\/li\u003e\n\u003cli\u003eDo not bleach\u003c\/li\u003e\n\u003cli\u003eDo not tumble dry\u003c\/li\u003e\n\u003cli\u003eCool iron if needed\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003cli\u003eSpot clean only with cold water and mild soap\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFounded in 2021 by designer\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFranklin Morales\u003c\/strong\u003e, Helsi is dedicated to creating beautiful, statement-making garments for life’s most special moments. Each piece is carefully crafted by a team who specializes in handwork, including dimensional florals, beadwork, sequins, embroidery, and feather accents.\u003c\/p\u003e\n\u003cp\u003eThe name\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eHelsi\u003c\/em\u003e  embodies independence, confidence, and ambition—qualities that inspire every collection. It is also the name of Franklin’s mother, the woman he admires most for her strength, resilience, and unwavering spirit.\u003c\/p\u003e","brand":"HELSI","offers":[{"title":"XS","offer_id":46375845331027,"sku":"DR64684000XS","price":895.0,"currency_code":"CAD","in_stock":true},{"title":"S","offer_id":46375845363795,"sku":"DR64684000S","price":895.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":46375845396563,"sku":"DR64684000M","price":895.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2178\/9685\/files\/SloaneDR6468-4000BlackLS1_1_cropped.webp?v=1790093786","url":"https:\/\/flocboutique.com\/products\/helsi-sloane-strapless-sweetheart-midi-dress-in-black","provider":"floc boutique","version":"1.0","type":"link"}