{"product_id":"helsi-gemma-floral-embroidered-gown-in-merlot","title":"HELSI- Gemma Floral Embroidered Gown in Merlot","description":"\u003cp\u003eLocated at: FINERY BY FLOC 10106 124ST NW\u003cspan\u003e Edmonton, AB\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA refined occasion gown covered in floral sequin embroidery, with a structured bodice and fitted silhouette. Adjustable straps and a center-back slit add ease and movement to the elegant ankle-length design. \u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003ePRODUCT DETAILS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFloral sequin embroidery\u003c\/li\u003e\n\u003cli\u003eStructured bodice\u003c\/li\u003e\n\u003cli\u003eFitted silhouette\u003c\/li\u003e\n\u003cli\u003eFully lined\u003c\/li\u003e\n\u003cli\u003eAdjustable straps\u003c\/li\u003e\n\u003cli\u003eCenter-back slit at skirt hem\u003c\/li\u003e\n\u003cli\u003eCenter-back zipper closure\u003c\/li\u003e\n\u003cli\u003eAnkle length\u003c\/li\u003e\n\u003cli\u003eNon-stretch\u003c\/li\u003e\n\u003cli\u003eShell: 100% Polyester\u003c\/li\u003e\n\u003cli\u003eLining: 100% Polyester\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eFIT\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eModel Height: 5'11\"\u003c\/li\u003e\n\u003cli\u003eSize: XS\u003c\/li\u003e\n\u003cli\u003eFit Model: 5'7\"\u003c\/li\u003e\n\u003cli\u003eSize: S\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eCARE INSTRUCTIONS\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eHand wash cold inside out\u003c\/li\u003e\n\u003cli\u003eLay flat to dry\u003c\/li\u003e\n\u003cli\u003eDo not iron\u003c\/li\u003e\n\u003cli\u003eDo not dry clean\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eFounded in 2021 by designer\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eFranklin Morales\u003c\/strong\u003e, Helsi is dedicated to creating beautiful, statement-making garments for life’s most special moments. Each piece is carefully crafted by a team who specializes in handwork, including dimensional florals, beadwork, sequins, embroidery, and feather accents.\u003c\/p\u003e\n\u003cp\u003eThe name\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eHelsi\u003c\/em\u003e  embodies independence, confidence, and ambition—qualities that inspire every collection. It is also the name of Franklin’s mother, the woman he admires most for her strength, resilience, and unwavering spirit.\u003c\/p\u003e","brand":"HELSI","offers":[{"title":"S","offer_id":46375382319187,"sku":"DR62161210S","price":995.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":46375382351955,"sku":"DR62161210M","price":995.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":46375382384723,"sku":"DR62161210L","price":995.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/2178\/9685\/files\/2025.05.17_Helsi_RenPidgeon_2299copy_0222636a-db7e-4c6c-9ee0-aece17ef66bf_1_1_cropped.webp?v=1790093843","url":"https:\/\/flocboutique.com\/products\/helsi-gemma-floral-embroidered-gown-in-merlot","provider":"floc boutique","version":"1.0","type":"link"}