ESW Beauty - Deep Detox Raw Juice Pore Control Sheet Mask

Our founder, Elina Sofia Wang, struggled with stomach ulcers for many years and in early 2018, she started to live a cleaner lifestyle. She began to pay more attention to the ingredients that she would cook with and try to keep a more wholesome meal plan. Instead of drinking beverages that were overly sugary and had lots of chemicals, she transitioned to raw juices & teas. Besides her change on how she approached her food choices, she also began to transition her beauty vanity to clean skincare products. Elina found that there was no sheet mask line on the market that not only had non-toxic formulas but also had a focus on healthier ingredients.

With her years of work experience in the beauty industry and her passion for clean skincare & healthy living, she decided to start her own brand in her home state, New Jersey. Elina’s goal was to create beauty products that mix clean ingredients & good-for-you foods with a playful flair in packaging. Her priority was to build a brand that has clean & vegan ingredients, is cruelty free, and is made with sustainable packaging without leaving out the fun.

ESW Beauty’s formula is guaranteed to be non-toxic and will never contain toxic ingredients such as parabens, phthalates, synthetic fragrances, formaldehyde, and sulfate detergents. Elina chose raw juices as her theme for their first line because they were a huge part of her clean living journey and are one of her favorite drinks. To her, it’s not just about creating products but to tell a story with each line around the foods & drinks that led her through this lifestyle change.